Humor can make marketing communications more effective: • Radio spots • Print ads • Web content • Video scripts • Speeches • Articles

WRITING Shameless bragging Stand-up comedy is all kinds of fun, but it won't replace the day job just yet. Since 1984, I've been a free agent who provides marketing communications services for individuals, companies, and nonprofit organizations. While I've written lots of serious copy for serious clients, I tend to attract projects that require a humorous approach. In the last few years, I've written more than two dozen radio spots for Dressed Up!, a discount eveningwear store in the San Fernando Valley. Thanks to the client's appreciation of a good laugh, my scripts are "60-second sitcoms" that just happen to sell cocktail dresses. A few of my favorites: Mother of the Bride LISTEN One bride's mother is a tad too eager to start shopping for her gown at Dressed Up! Voices: Cathy Burlingham and Stew Herrera Bowling for Discounts LISTEN Our heroine learns an important lesson about sisterhood, donating organs, and shopping...at Dressed Up! Voices: Cathy Burlingham and Stew Herrera About my Husband LISTEN The owner of Dressed Up! is outed by his wife for being a compulsive price cutter. Voices: Melanie Noble and Michael Weintraub (the client) I earned a B.A. in journalism from California State University, Northridge. I worked at a public relations agency and then as a marketing manager at a sporting goods company before chucking it all for the joys of self-employment. For more information on my writing and design services, please visit my business website.