Humor can make marketing communications more effective: • Radio spots • Print ads • Web content • Scripts • Speeches • Articles

WRITING Shameless bragging Stand-up comedy is not going replace my day job—marketing communications—just yet. My clients are in the arts, automotive, B2B, banking, education, healthcare, nonprofit, retail, and other fields. While I've written lots of serious copy, I often attract projects that require a humorous approach. I've written dozens of radio spots for the discount eveningwear store Dressed Up!. My scripts are 60-second sitcoms written to sell cocktail dresses. Listen to a few of my favorites spots below. I earned a B.A. in journalism from California State University, Northridge. I worked at a public relations agency and then as a marketing manager at a sporting goods company before chucking it all for the joys of self-employment. For details on my marketing communications services, please visit my business website. RADIO SPOTS Scarlett LISTEN A Southern belle visits Los Angeles, meets a nice Jewish boy, and realizes she'll "never pay retail again!" Voices: Shelly Somerset, client Michael Weintraub Mother of the Bride LISTEN One bride's mother is a tad too eager to start shopping for her gown at Dressed Up! Voices: Cathy Burlingham, Stew Herrera Need a Hug LISTEN Store owner Michael Weintraub self-treats his depression by offering $99 dresses.  Voice: Client Michael Weintraub Bowling for Discounts LISTEN Our heroine learns an important lesson about sisterhood, donating organs, and shopping...at Dressed Up! Voices: Cathy Burlingham, Stew Herrera Dr. Romance LISTEN The owner of Dressed Up! calls a late-night radio talk show for advice on wooing women into his store. Voices: Ron Snow, client Michael Weintraub About my Husband LISTEN The owner of Dressed Up! is outed by his wife for being a compulsive price cutter. Voices: Melanie Noble, client Michael Weintraub Preggers LISTEN A fancy-free, fashion-conscious customer in her 10th month really craves the latest designer eveningwear. Voices: Shelly Somerset, client Michael Weintraub